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Creating Measurable Digital Campaigns

14,999.00 3,100.00

Learn how to 

  1. Identify your audience
  2. Create your Digital Channels
  3. Identify your Business Objectives
  4. Identify Digital Advertising Channels 
  5. Create Content
  6. Create, Measure and Optimise your Campaigns
  7. Remarket

Category:

Description

Identifying Audience

•Type of Business – B2B, B2C, B2B2C
•Type of Products/ Service
•Identify Audience Demographics / Personas
•Age
•Gender
•Interests
•KPIs – Retention, Engagement (time on site/app), Sales/ Leads
 

Creating Digital Channels

Channel

How to measure

KPIs

Owned Channels

•Website
•App
•Google Analytics
•Hotjar
•Crashlytics (App)
•Site Speed
•No. of Users
•Time on site/ App
•App Crashes

Co-owned Channels

•Facebook Page
•Instagram Profile
•Twitter
•Facebook Insights
•Twitter Analytics

 

•Engaged users
•Likes, Clicks, Shares, Comments
•Clicks to website/ app
 
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