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Digital Marketing Manager

iarani’s known for our innovative solutions to problems – and for the people behind them. We are looking for candidates with prior experience in Social Media and Digital Advertising to join our Marketing Team.

Employment Type

Full Time

Location

Remote

Job description

The ideal candidate will expand the company’s brand presence by finding the target audience to distribute marketing content. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.  

Responsibilities
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Proven working experience in digital marketing
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Experience in setting up and optimizing Google Adwords campaigns
Qualifications
  • Excellent command over the English language
  • Graduate degree or equivalent practical experience.
  • 2+ years of experience with SEO
  • Working Knowledge of WordPress
What we are looking for
  • Content creation skills
  • Excellent communication and organizational skills
  • BS/MS degree in marketing or a related field
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Apply for this position

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    LPA = Lakhs per Annum

    iarani Inc. is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

    To all recruitment agencies: iarani Inc. does not accept agency resumes. Please do not forward resumes to our jobs alias, employees or any other organization location. iarani is not responsible for any fees related to unsolicited resumes.