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Last updated on 2018-06-01 12:10:54

Brands Are Using Live Videos to Create an Authentic Brand Image

Live videos started as a niche but have gained momentum and have been adopted by the likes of Facebook, YouTube, Instagram, Snapchat, and Twitter. A live video stream is any broadcast to an audience in real-time.

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Last updated on 2018-06-01 13:38:09

Go Mobile or Go Home: Google Begins Mobile-First Indexing

If your website wasn’t optimized for mobile in 2017, 2018 is the year to start otherwise you will surely fall behind. As the number of customers using mobile devices to find products and services increases steadily, it is essential that businesses adapt accordingly and alter their marketing strategies.

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Last updated on 2018-06-01 12:15:42

How Facebook's New Change Impacts Influencer Marketing in 2018

Mark Zuckerberg recently announced that Facebook will change its algorithm to promote more personal content rather than news and advertisements. This means that we will be seeing less paid content from businesses and more organic content.

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Last updated on 2018-06-01 13:39:53

Your Business Could Be Losing Out to Competitors - The Importance of Local SEO Rankings

Through Google’s local business listing platform, Google My Business, you can add images and respond to customer reviews to complete your business profile. All you have to do is register your local business listing through the Google My Business dashboard.

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Last updated on 2018-06-01 12:18:33

Airbrushed to Candid: The Evolution of Digital Storytelling Through Instagram Stories

Since Instagram Stories launched in 2016, it has grown to 250 milliondaily users. This means that brands that are trying to engage with customers on Instagram must adapt their marketing strategies to utilize stories. Instagram Stories allows brands to create content that does not feel like ads and build a strong brand lifestyle.

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Last updated on 2018-06-01 12:19:40

The Key to Successful Storytelling - McDonald's New Campaign Celebrates Brand Loyalists

Sunil Chawla, a 35-year-old man, has been collecting these toys ever since he bought his first ever Happy Meal in 1998. He easily won this contest with his collection of over 300 toys.

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Last updated on 2018-06-01 13:41:37

Invisible Personalization: How Netflix Customizes Artwork Based on Viewing History

In 2018, Netflix plans to spend up to $8 billion on content, up from $6 billion it spent last year. The company stated that 25% of this spending will now be dedicated to original programming – content that is produced based on customer preferences.

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