Spondin Campaign | Bhargava Phytolab

New-age homeopathy medicine Spondin gets a new lease of life with branding by iarani Inc.

Brief/ Objective

  1. To promote Spondin as a safe alternative to pain killers for neck and shoulder pain
  2. Spondin is a natural pain killer without any side effects

Approach

  1. An ecommerce portal was developed which was promoted via social media channels as well as outdoor activations at various places in Delhi NCR including CyberHub in Gurgaon. This resulted in CTR of more than 20% consistently over 3 months.
  2. Outdoor Activation- CyberHub (Gurgaon) - A stall was setup in CyberHub to educate people about the product
  3. Posters were put up across buildings in CyberHub
  4. Google Display Ads were used for increasing brand & sustenance

Creatives

Display Banners, Stall Design, Apparel Design, Brochures, Social Media Posts were designed

Outcomes

The campaign successfully positioned Spondin as a safer alternative to pain killers in case of Neck & Shoulder pain. Outdoor activations supported excellent online sales. We were also able to place homeopathy as a safer and more effective alternative to allopathic medicines.

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