Make in India Week Mumbai | CII

The hashtag #MakeInIndia trended over 6 days on Twitter continously nationwide. Impressions were recorded across 102 countries

Brief/ Objective

The Make in India initiative is a flagship program by the Government of India launched globally in September 2014 focused at invigorating the country’s manufacturing sector. Make in India Week was organised by Department of Industrial Policy & Promotion, Government of India; Government of Maharashtra; and Confederation to enable discussions on innovation, design & sustainability and showcase the prowess of Indian Manufacturing Sector. A number of events were planned to enable this on the larger canvas of Manufacturing. Objectives of the Social Media Campaign was

  1. To promote the Make in India Centre that showcased India’s most innovative products and manufacturing processes
  2. To promote the State Investment & Sector Seminars by live tweeting the proceedings
  3. To promote the associated events like CNN Asia Business Forum, Time India Awards, Driving Innovation: Hackathon etc.
  4. To reach out to the industry-at-large and sensitise them on the steps taken by the Government of India to Ease of Doing Business

Approach

Our Social Media Team in Mumbai was stationed in the Make In India Centre at Bandra Kurla Complex from Feb 13 to Feb 18, 2016.

  1. All State Investment Seminas and Sectoral Seminars were live tweeted
  2. Video bytes of key speakers were uploaded on a real time basis
  3. Facebook/ Twitter Live was leveraged for inauguration, PM Modi's Visit and other key moments
  4. Highlights of each seminar was live blogged

Coverage

Top Posts

Highlights of Make In India Week

Outcomes

  1. #MakeinIndia trended on Twitter for 6 days
  2. Make In India Centre, Mumbai was visited by 8,90,000 visitors over the course of 6 days
  3. 65,000 people participated in the seminars
  4. 11,000+ companies from various sectors were present
  5. 215 companies exhibited their technological innovations
  6. 8,245 B2B, B2G & G2G meetings were conducted
  7. 1,245 national & internation speakers
  8. 102 nations particpated in the Make In India Week

Interested in Our Services?