India-UK Tech Summit | CII

Event Hashtag #TechSmt2016 trended both in India & UK with equal impressions in both the countries reaching about 14 million people.

Brief/ Objective

India-UK Tech Summit was announced by Hon'ble Prime Minister of India, Shri Narendra Modi during his visit to the UK a year before the Summit. The objective of the Summit was to bring together Tech Companies of both the nations under one roof and deliberate on possible collaborations.

Approach

  1. Pre-Event promotions started a month before the event
  2. Content was created promoting
    • The speakers - which included the Prime Ministers of India & UK and several Union Ministers from both the countries
    • Sessions during the event
    • Video Bytes/ Quotes of Top CEOs of both the countries
    • Case Studies of Collaboration between India & the UK
  3. All Sessions were live tweeted from the venue
  4. Facebook & Twitter Live of the Sessions during the event

Outcomes

  1. #TECHSmt content received over 12 million impressions acorss all Social Media Channels (CII Social Media Channels + Others)
  2. #TECHSmt trended for 4 hours on twitter on 7th November 2016
  3. Prime Ministers on India and UK and several other Twitter Influencers from both the Governments & Industry tweeted about the event & retweeted CII's tweets
  4. Since the objective was to ensure equal participation from both the countries, we achieved it well with 60% of social media content generated from India & 40% from the UK

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