How Digital Marketing can help you make your business better

by Medha Soni

Medha is the Chief Operating Officer at iarani Inc and is passionate about data driven strategies. She has a PhD in Physics.

Digital marketing is the vehicle that could drive your business to the next level. However, with time the customers’ needs evolve and so should the marketing policies and strategies. The world is becoming more tech-savvy as we are increasingly dependent on the numerous smart devices available these days. Thus, marketing your product or service on the digital platforms is definitely the route to victory. Change is the only constant in life, so how would this be manifested in the realm of digital marketing?

Humungous amounts of data are being thrown at the search engines every second as customers are trying to look for the products that suit their needs and budget the most. When a consumer uses one of these engines, s/he is displayed endless number of pages related to the search. But how do these customers filter out the tons of information available? Very often, the customers rely on the first few result pages displayed by the search engines. The search engines, in their bid to providing the most relevant and updated information to their users will try to improve their algorithms further. These modified algorithms should be able to prioritize the content in the search engine result pages more accurately. Thus, only original and high-quality content will survive the game. That brings us to the topic of content marketing. In the coming year and maybe more, content marketing is going to be an important driver for the users. They will rely on the information available on the web to educate themselves about the products and make up their minds. Thus creating meaningful and interesting content available to potential customers is imperative to brand awareness and lead generation.Humungous amounts of data are being thrown at the search engines every second as customers are trying to look for the products that suit their needs and budget the most. When a consumer uses one of these engines, s/he is displayed endless number of pages related to the search. But how do these customers filter out the tons of information available? Very often, the customers rely on the first few result pages displayed by the search engines. The search engines, in their bid to providing the most relevant and updated information to their users will try to improve their algorithms further. These modified algorithms should be able to prioritize the content in the search engine result pages more accurately. Thus, only original and high-quality content will survive the game. That brings us to the topic of content marketing. In the coming year and maybe more, content marketing is going to be an important driver for the users. They will rely on the information available on the web to educate themselves about the products and make up their minds. Thus creating meaningful and interesting content available to potential customers is imperative to brand awareness and lead generation.

The inflating numbers of smartphone users are making the market more “mobile”. As conjectured by many, mobile phone users will soon outnumber desktop users. Thus, Mobile- First marketing will become the norm in the coming year(s). More emphasis will be on mobile search and mobile optimization so as to get the most valuable information on the move. Business of all kinds will try to create mobile-friendly websites and applications to attract the customers.

Social media platforms such as Facebook, Twitter, LinkedIn have become an indispensable part of our lives. Their power must not be underestimated. Social media now attracts customers to businesses posted on their platforms, and this trend is going to be on the rise leading to successful conversions.Facebook is used not only to connect with friends and family, but also commercially. With any number of small and big businesses keeping their pages up-to-date with product and service highlights, Facebook gives the consumers a chance to interact with them directly. Twitter serves as a customer service platform allowing public conversations that can be accessed by other users as well, thus helpful for brand awareness. Professionals resort to LinkedIn for all their business needs. Social media clubbed with mobile-first marketing will be one of the key areas of focus in the coming year.

But how do you know what exactly are the customers looking for? What is it in your business that actually attracts them? The answer to these questions and their likes lies in analysis. Yes, you need to analyze consumer behavior and adapt your digital marketing strategy accordingly in order to make your business better. It sounds intimidating but in fact it is not. The social media platforms offer their own analytics that helps you track the performance of the marketing campaigns. Artificial intelligence and predictive analysis are no longer solely for the techies, but have crept into all branches of business including marketing and one needs to exploit these tools to be the pioneers.

Stay tuned for more on digital marketing and how it can help you make your business better!

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